Louis Black is an influential cultural pioneer in Austin, Texas, best known as the co-founder of the Austin Chronicle and South by Southwest (SXSW). A lifelong lover of film, music, and storytelling, Black’s career has shaped Austin’s reputation as a global hub for creativity. After moving to Austin in the 1970s, he helped launch the city’s most iconic alternative weekly and transformed a small regional idea into the world-renowned SXSW festival, expanding it to include film, music, and interactive media. His contributions extend beyond publishing and events—through the Austin Film Society, Texas Film Hall of Fame, and Austin Studios, he’s supported countless filmmakers, musicians, and artists. Today, Louis Black remains a driving force in Austin’s cultural scene, producing films, writing, and fostering connections that continue to inspire the city’s creative spirit.